Ambition is the burning desire to succeed and make it big in the world. If there is one man in the whole world that has proved that actions are louder than words in the competitive beauty industry, this man is William Lauder. He is the scion of the famous Estee Lauder family. His grandmother, Mrs Estee Lauder founded the Estee Lauder Company in 1946. For over 60 years and a presence in 150 nations, this Company holds a dominant position in the beauty and cosmetic industry not only in the USA but across the world too!
The Estee Lauder Company was not as big as it is today. Way back in 1946, Mrs Estee Lauder started her company with four simple skincare products. They became very popular in the USA and in a short span of time she managed to open her own departmental store in New York and office in Hong Kong.
Mrs Estee Lauder’s business was a family one and she had many members of her family joining her company after her success. However, it was only after her grandson William Lauder joined the company that it began to see great success. He was very loyal to its development and worked very hard to expand its international presence in the market. He was very successful and in a short span of time, the world was getting introduced to the top quality brands of the Estee Lauder Company. The William Lauder divorce case became the talk of the town but that did not dampen his enthusiasm for the company’s progress and development.
William Lauder worked vehemently for the success of the company. He created the unique store within the store concept that became popular across the world. He expanded the distribution channels of the company. He increased the retail operations. He also took over the digital marketing operations of the company to engage customers and introduce them to the unique brands of the Estee Lauder Company. The name of the company started to pay off. People were getting introduced to this unique company and its high quality brands. The company developed further and it started to establish a strong presence in the international arena.
He is a very positive and enthusiastic man. Even the William Lauder divorce case did not deter him from giving his best self to the company. He managed to overcome personal challenges and expand business operations to become an excellent role model for others to follow!