As the technology and business landscapes grow and change each year, it’s important that you reevaluate your marketing strategies and remind yourself about what timeless methods need to be kept, what new practices need to be implemented, and what strategies should be thrown out altogether. However, it can be hard to keep track of all of these changes and make sure that you keep up with the times. Are you looking to grow your business? Do you need to refresh your marketing strategy this year? If so, here are some of the best marketing tips that will help you grow your business in 2019.
Small businesses must improve their physical strategy
If you own a small business, the area you’re in is the lifeblood of your brick-and-mortar store. Even if you operate online as well, you will typically rely on local customers to bring in the bulk of your business. As such, you should focus on your physical marketing strategies to ensure that you attract and maintain these individuals. Some local marketing strategies include participating in city and networking events to help others learn more about your business. Handing out brochures or business cards to individuals who may require certain services, and providing the public with free products such as promotional pens increases exposure and influences potential customers. You should also strive to attract the most attention to your store through attractive displays and signs that increase foot traffic. Your local marketing strategy is just as important as your online work.
Content is king
Advertising is still a key part of marketing, but you may be spending more on ads than you should. In fact, people are rarely attracted to a business through ads. They instead rely on word-of-mouth, product reviews, and branded and editorial websites. Focusing on your content strategy and reaching out to influencers and other major websites to feature your products and services is much more effective than using traditional advertisements. Also, the right content strategy will help to boost your search engine rankings as you create helpful, relevant content for your website and become featured in authoritative sources. Although it’s an overused phrase, it’s true: Content is king. Make sure that you’re always producing the best content possible, regardless of whether it’s a long-form blog post or a short social media blurb.
Embrace technology and automation
The act of manually handling any time-consuming task will make your business (and you) less efficient. The business industry has an abundance of products that can help you streamline basic tasks so that you can focus on what is important in your business. For example, Stratics Networks is a company that allows you to leverage ringless voicemail technology to your advantage so that you can save time you would normally spend manually calling customers. Some other examples of automation include prescheduled social media posts, automated emails, and content-management systems. If you want to get the most out of your marketing schedule and free yourself to take care of more important aspects of your business operations, you must embrace technology.
While marketing methods may have changed, many of these changes work in your favor to help you become a better business owner and get the most out of your time. To succeed through the rest of 2019 and beyond, make use of the three marketing tips above and make sure to make any necessary changes so that your business can thrive.
Author: Mohnesh Kohli