Search engine optimization or SEO is the process of making certain changes to a website’s content and design, which makes the website more visible to a search engine. This process is done to increase the chances of your website displaying in the top results on a search engine page as well as reaching the targeted audience. The primary elements of SEO include quality content, keyword optimization, link building, and on-page and off-page optimization.
Usually, businesses hire an SEO company to ensure that their optimization measures are highly effective in increasing relevant user traffic on websites. This would then result in an increase in sales. However, choosing a good SEO company is very difficult since it can affect your company’s reputation. Use the following tips to find the right SEO company for your business.
TIP #1 – Look at the SEO company’s services and specialities
The first step is to determine which areas of your website need improvement. Some businesses need an SEO company to boost their revenue while some want to promote free trials or free-signups. On the other hand, a lot of people want to increase traffic from specific groups and push up their positive reviews to the top instead of bad ones.
Once you have decided what do you want from SEO company, start looking for firms that specialize in those areas.
TIP #2 – Check reviews, portfolios, case studies
It is important to check reviews of the SEO company you have selected. You should check the firm’s reviews on Facebook, Google, and its portfolio on digital agency websites. Another thing that you can do is ask the firm about their past clients and contact those clients for their reviews. When I tried to do this research I came across this company INFIDIGIT Consultants who has an impressive portfolio of clients like Myntra and are ranking for almost all keywords related to Fashion.
You can ask for the company’s portfolio and case studies, and by looking at what they have done for their past clients, you can know about their style of working. You can also know if they integrate other services like pay-per-click, social media, web design, etc., with their SEO service.
TIP #3 Dig into the SEO company’s team and ethics
This is amongst the most important factors while choosing an SEO company. You can put LinkedIn and Facebook to use and know about the firm’s team members. This will tell you about individual backgrounds, the time they have been working with the firm, their reliability, etc. You might even know someone who works there and gets a deeper insight into how the company works.
In this case, the things that you should look for are – company spirit, honesty, the fulfilment of promises, the tone in their Facebook posts, etc.
TIP #4 Define your budget
An SEO company can charge you hourly or bind you in a 6-month or yearly contract. You should always ask the firm about its fees, and what will it offer in that amount. Consider comparing the price offered with other such companies to ensure you are not being charged higher.
Then, depending on what you are ready to pay, and which SEO company will fulfil your needs, schedule a consultation with the chosen company. You can talk to the company executive on phone, chat through e-mails and messages, or go for a face-to-face meeting. When you are completely satisfied, lock the deal.
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Austin K is an blogger and influencer outreach expert at Megri Blogger Outreach Services in New York and London. He writes about the latest developments in digital marketing and focuses his efforts on innovating customized blogger outreach plans for brands, business and startups depending on the industry and competition.