Promotional products are a smart marketing option that every business should consider if it wants to increase brand recognition. Promotional products are branded items that give your audience a tangible way to keep your brand in their minds. The best part about using a promotional product in your marketing strategy is that you can use them for all occasions, such as special events, trade shows and for employee recognition. When you gift your clients with branded promotional products, you get an opportunity to take your business to the next level on a low budget. However, you must go beyond ink pens if you want to maximize the impact of your promotional products. Take a look at these popular giveaway products that will give you an excellent ROI.
USB drives are an excellent promotional giveaway if you are targeting the young generation. The best part is that most people use technology, due to the increasing use of the internet. As such, a USB product would resonate with a significant number of your consumers. A considerable amount of your audience will keep USB drives because they use them almost daily. Therefore, it is among the promotional products Johnson City that can guarantee you brand recognition and increased sales.
With the increased use of technology, people are now buying reading glasses to protect their eyesight. Therefore, this could be an effective promotional product that you can give to your customers. Also, the baby boomer audience can significantly impact on your brand recognition. You can invest in cardboard-framed reading glasses as a promotional product because they are durable and easy to print with your brand message.
Promotional Power Banks
You can be sure that your audience will remember your brand several months after the trade show when you gift them with a power bank. Power banks are highly-functional because everyone has a smartphone these days. But, make sure you customize the power banks by printing a brand image or your logo.
Sometimes an excellent promotional product is not flashy, but an incredibly useful one, such as a lip balm. When you offer your audience a quality personal item that they can use daily, you place your brand in a position of confidence. A lip balm can be used by the audience daily, and it also increases brand awareness to friends or co-workers.
A popular promotional item is a useful one, has high-staying power and a high number of impressions. You can incorporate the above items to resonate with your recipients. They will enable you to offer your audience a gift that will turn them into clients.