When you think of a family-friendly fast-food joint, do the golden arches spring to mind? Does the thought of Disney evoke feelings of warmth and fuzziness? Can you think of a brand that has a piece of fruit with a bite taken out of it as a logo? Brand awareness is everything when it comes to a successful business. You want your customers to immediately think of you when they think about the product or service you offer. Your brand should be at the forefront of your customer’s minds, and good branding can help you connect with consumers on a deeper level. Here is a short guide to brand awareness and a few tips to help you create it.
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